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OUR TEAM

Our team is made up of Chinese experts in various fields which will allow you to realize, concretize, or consolidate your development towards China.

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Dan MENG

Director 

A graduate of the University of Foreign Languages of Beijing (the best university for the training of qualified interpreters-translators in China), Dan holds a master's degree from IAE Aix en Provence. and the master's degree in international project management from ISAFI. She worked for a long time in large French groups in China (Beijing)  such as: Rhône-Poulenc and Cogema. She and her team of bicultural trainers, interpreters and expert translators have over 15 years of experience in these fields.

"For the past fifteen years, CHINAFI has been supporting you on a daily basis by offering you training, interpreting, translation, sourcing and even advice. Our structure is there to meet your needs with the promise of a auspicious future. "

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Li CHENG

Business lawyer

Graduated from a Masters in Economic Law in China and holder of a Masters II in Law and a Doctorate from the Law Faculty of the University of Aix-Marseille, with the Capa obtained in France, she is currently a lawyer at the Bar of Marseilles in the field of business law, in particular within the framework of Sino-French projects. She works closely with her network of lawyer partners in China.

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Xuan ZHANG

Interpreter / translator | Tourist guide in the PACA region

A graduate of the Master in International Brand Management from KEDGE Business School, Xuan is an expert in the field of translation and interpreting. She has collaborated with many international companies such as Airbus Helicopters or ITER. As a tourist guide in the south of France, Xuan has a very good knowledge of the PACA region, she can provide interpretation services related to historical, cultural and contemporary heritage. With a strong team spirit, she will help you manage your travel plans in the most efficient way possible. 

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Zhixuan CHEN

Interpreter / translator | Digital expert in China

Graduated from the University of Minorities of the South-West (Chengdu, China) in "French Language and Culture" in 2013, Zhixuan then came to France to continue her studies to improve her knowledge of the French language.

Its good  fluency in French enables him to carry out all types of interpreting-translation assignments. Young and dynamic, Zhixuan knows how to adapt perfectly to different professional situations.

Since arriving in France, Zhixuan has quickly integrated. Passionate about travel, she traveled across Europe to discover different cultures. Through these experiences, she developed an open and critical mind.

Zhixuan's strength is the realm of brands . She knows the consumption habits young Chinese and their preferences for certain brands depending on the type of product: cosmetics, fashion, etc. She transposed this knowledge in the field of brands into a training module dedicated to stores and brand villages welcoming Chinese buyers. From theory to practice, it will help you better understand Chinese buyers, provide them with an informed level of advice, and a shopping experience they are satisfied with.

As a hyper-connected young Chinese girl, the field of social media is also Zhixuan's strength. She is perfectly familiar with the functionalities of the various Chinese social media platforms: Wechat, Weibo, Taobao, TMall, etc. His knowledge of the different communication methods on these platforms allows him to develop strategies adapted to your products and your brand according to the particularities of these platforms.

 

She closely follows current events in China, especially in the media sector, so she can provide you with good advice so that you can successfully communicate with Chinese consumers today.

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