OBJECTIVES AND SCREW COMP É Competencies DATATABLES TRAINING

• Positioning itself in relation to the Chinese tourist market in France

• Understand the motivations and expectations of high-contribution Chinese visitors (business, CSP +)

• Know the Chinese travel actors and distribution networks

• Communicate effectively with the Chinese

TRAINING PROGRAM

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1. Know the source market of Chinese tourism

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• The different customer segments.

• What are the reasons for choosing France?

• The well-off Chinese: profile and expectations in the leisure sector.

2. Integrate the profile and attitudes of the Chinese visitor

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• Attitudes and psychological aspects.

• Chinese tastes and behavior.

3. Take into account the behavior of Chinese tourists in France

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• Conditions of travel.

• Regions and places visited.

• Accommodation and catering.

• Activities practiced.

• The Chinese and shopping: how to exploit it.

4. Exploit the distribution and promotion channels in China

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• Structure of outbond tourism distribution in China.

• How do Chinese agencies sell France?

• Approach Chinese agencies and TOs.

• The actors and institutional relays to be exploited.

• Prospecting: a successful interview.

5. Communicate with Chinese customers

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• What communication strategy for China?

• The essential communication and promotion tools of the establishment.

• Web and mobile: The weight of online media.

• The well-to-do Chinese and business customers: how to reach them.

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