top of page
shanghai_edited.jpg

TOURISM TRAINING

Tourism Professionals

To better understand the needs of Chinese tourists and know how to respond to their specific requests, CHINAFI offers one-day training to welcome this strategic clientele. 

Welcome Chinese customers
Duration
1 day  in your premises or in our premises in Marseille.
Datadock.jpeg

Available remotely 

moncompteformation-logo.jpeg
 ✔︎ Eligible for CPF and OPCO.

THE BENEFITS OF OUR TRAINING

An interactive exchanges with  participants.

 

Chinese trainers with over 20 years experience.

 

Customized training to your specific needs.

OBJECTIVES AND SCREW COMP É Competencies DATATABLES TRAINING

 

  • Positioning itself in relation to the Chinese tourist market in France

 

  • Understand the motivations and expectations of high-contribution Chinese visitors (business, CSP +)

 

  • Know the Chinese travel actors and distribution networks

 

  • Communicate effectively with the Chinese

 

TRAINING PROGRAM

1. Know the source market of Chinese tourism

  • The different customer segments.

  • What are the reasons for choosing France?

  • The well-off Chinese: profile and expectations in the leisure sector.

 

2. Integrate the profile and attitudes of the Chinese visitor

  • Attitudes and psychological aspects.

  • Chinese tastes and behavior.

 

3. Take into account the behavior of Chinese tourists in France

  • Conditions of travel.

  • Regions and places visited.

  • Accommodation and catering.

  • Activities practiced.

  • The Chinese and shopping: how to exploit it.

 

4. Exploit the distribution and promotion channels in China

  • Structure of outbond tourism distribution in China.

  • How do Chinese agencies sell France?

  • Approach Chinese agencies and TOs.

  • The actors and institutional relays to be exploited.

  • Prospecting: a successful interview.

 

5. Communicate with Chinese customers

  • What communication strategy for China?

  • The essential communication and promotion tools of the establishment.

  • Web and mobile: The weight of online media.

  • The well-to-do Chinese and business customers: how to reach them.

 

PROFILE

Tourism professionals likely to welcome Chinese customers.

 

Any  prior knowledge is required to complete this training.

SCHEDULE A SESSION

Contact us on 04 91 53 28 34

or by e-mail: contact@chinafi.net

bottom of page